Instagram Exclusive Subscription

What is Instagram Exclusive Subscription?

Instagram Exclusive Subscription is a feature that allows creators to offer premium content to their followers for a monthly fee. Subscribers get access to exclusive posts, stories, reels, live videos, and badges.

Use Cases for Exclusive Subscription

Behind-the-scenes content and sneak peeks
Exclusive tutorials, courses, or tips
Private subscriber-only stories and live sessions
Personalized shoutouts or DMs for subscribers
Building a close-knit community of superfans

Pricing Details

Creators can set their own subscription price between **$0.99 and $99.99 per month**. Instagram does not currently take a cut (until at least 2026) — meaning creators keep most of their subscription revenue.

How to Enable Instagram Subscriptions

Open the Instagram app and go to your profile.
Tap on the **Professional Dashboard** at the top of your profile.
Select **Set Up Subscriptions** under “Monetization.”
Follow the on-screen steps to configure your pricing and exclusive content.
Submit your setup for Instagram review and approval.

Note: You must meet Instagram's eligibility criteria to use Subscriptions (including follower count and account standing).

Benefits of Offering Subscriptions

Earn predictable monthly revenue directly from your fans.
Reward your most loyal followers with special access.
Strengthen community connection and trust.

Frequently Asked Questions (FAQs)

Is there a fee for creators? Instagram currently takes 0% cut but may introduce a revenue share in the future.
Can I customize what content is exclusive? Yes, you can choose to make posts, reels, lives, or stories available only to subscribers.
How will subscribers be identified? They get a purple badge next to their name when they comment or message you.

Frequently Asked Questions (FAQs)

Is there a fee for creators? Instagram currently takes 0% cut but may introduce a revenue share in the future.
Can I customize what content is exclusive? Yes, you can choose to make posts, reels, lives, or stories available only to subscribers.
How will subscribers be identified? They get a purple badge next to their name when they comment or message you.

Can I set different subscription tiers? Currently, Instagram offers only one subscription tier per creator. Multi-tier support may be added in the future.

Do subscribers get notified of exclusive content? Yes, subscribers receive special notifications when you post exclusive content like stories or reels.

Can creators offer discounts or free trials? Instagram is testing free trial options for some creators. You can check inside your subscription settings.